branding influences
everything we do.
this is a story about how branding can create a different experience.
A brand strategy says who we are, what we do and how we communicate effectively with our audience. Today I want to focus on one of its components, the visual identity.
Visual identity is a way to differentiate your brand and create an experience that encourages people to get involved with it.
the influence of colors
Adding colors can increase the understanding of the content by up to 73%.
That’s because our brain processes visual content faster than texts. Colors are also a differentiating tool and capable of generating strong emotions.
TYPOGRAPHY: FLEXIBILITY AND LEGIBILITY
This visual element also contributes to a cohesive and complementary visual language. The fonts were selected based on the brand voice characteristics with flexible application, building innovative and easily compressed messages.
visual hierarchy controls the experience
According to The Nielsen Norman Group ”The visual hierarchy controls the experience. If you have a hard time figuring out where to look on a page, it’s more than likely that your layout doesn’t have a clear visual hierarchy. “
buttons matter!
According to Material Design created by Google, there are 3 fundamental principles when it comes to these components. They must be identifiable, findable and clear.
The buttons allow users to perform actions and make choices with a single touch.
photography translate personality
These elements must also be aligned with the organization’s values and tell a story on behalf of the brand.
Visual components help to translate the brand’s personality into something more recognizable to the public.
Your brand is an ecosystem and branding is part of it.
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